My Design Process

My process balances the academic, scientific, and personal aspects of design. I believe in building solutions by applying industry best practices (e.g., Jakob Nielsen’s 10 Heuristics, Design Thinking, Pragmatic Marketing, etc.) to my collaborative, user-centered approach. I don’t believe in designing in a vacuum, and cherish the opportunity to review my work directly with the intended end users.




See a case study of this process in action


Read more about how my design process took a feature's approval rating from 0% to 79% positive.



  • User Interviews
  • Task Observation
  • Persona Building
  • User Journeys
  • Competitive Analysis


  • Wireframes
  • Storyboards
  • Lo-Fi Mockups
  • Rapid Prototyping
  • Hi-Fi Mockups


  • Sketching
  • Design Review
  • Usability Testing
  • A/B Testing


  • Review Feedback
  • Update Mockups
  • Revise Prototypes
  • Repeat as Needed


  • Feedback Review
  • Final Design Review


  • Final Hi-Fi Mockups
  • Interactive Prototypes
  • Redlines & Specs
  • Styleguide